Tips for Blogger Outreach for Nonprofits

In the past few months I have had various organizations and people ask me to post about their work. Being approached to support a cause or organization is flattering and in general I’m happy to write about an issue or cause I support.  However, I have noticed some small and not so small mistakes people make when approaching a blogger. Keep these tips in mind when reaching out:

Take time building your list: If you are already involved in social media or know someone who is, ask them for recommendations first so that you can establish a personal connection with bloggers you want to work with. If you search for bloggers, be sure to learn about them and what they write about and don’t be afraid to reach out to smaller/niche bloggers. You’ll increase the diversity of people reading about your work and will more likely get a yes than if you approached a “top 10” blogger. Here are some places to get started:

Brazen Careerist Bloggers Under 30 in the Nonprofit Sector
Rosetta Thurman’s List of Nonprofit and Philanthropy Blogs by People of Color
Beth Kanter’s List of Nonprofit Blogs
Chronicle of Philanthropy’s Give and Take

Be clear on your purpose: Why do you want to use bloggers? The reason why this is important to ask yourself is because a. it will help you figure out if reaching out to bloggers is a good approach in the first place and b. it will help you figure out what specifically you want to see happen as a result of blogging. Sharing this information with bloggers will help them figure out what kind of piece to write. Make sure to share your goals and all of the necessary details—who are you? What are you doing? Why is it important? How can bloggers help? Why should bloggers help?

Why me?: There is an active public service/nonprofit/social do gooder network in the blogosphere. Why are you approaching me? Reference a post I wrote that demonstrates a mutual interest and provide feedback. Read the about me to make your email more personal. Highlight something about my work that makes you think I would be a good person to work with. Be sure to also point out why you think my readers would like to know about you.

Don’t do drive-by drop offs: This is not just another place for a press release; come back and engage. I’m more likely to talk about your work in the future, without you asking me to do so, if we continue to have a relationship. Comment on my blog posts, start a facebook or ning group for bloggers you work with regularly for easy communication, ask for input on future blogging endeavors or for new ideas on using blogs to further your mission.

Ask for recommendations: Bloggers know about other bloggers who can work with you as well as organizations and resources that may be useful. Don’t be afraid to ask for suggestions on how to move forward.

Don’t get my name wrong: Seriously. This has happened WAY too many times. I’m not talking about misspellings. I’m talking about thinking you were sending an email to someone else. Taking the time to make sure your correspondence is free of gross mistakes is both professional and a sign of respect.

As a nonprofiteer, I understand that time and funds are often tight and you try to make the most economical decisions in a short amount of time. However, I also know that what sustains us—financially and otherwise—are the relationships we build. When it comes to blogging, building a relationship with bloggers should be a priority.

What would you add? What approaches have been successful or not so successful? What have your experiences been?


Blogging and Your Career

A few weeks ago I gave a presentation on the basics of blogging at  Career Transition for Dancers, a  non-profit that offers career counseling, scholarships and workshops in New York and Los Angeles for dancers transitioning out of careers as performers. It recently occurred to me some of the readers of this  blog may be interested in blogging themselves, so I thought I would share my presentation here.

This was my first time giving such a presentation and I spent much of the time answering questions. For all of the hype surrounding blogging (including coming from me!) it was good to discuss the tangible pros, cons, ins, and outs of blogging. Sometimes the time commitment is intimidating while the actual technical options of maintaining a blog can be overwhelming. Even now, I am considering taking the leap into self hosting but am a little hesitant about my
web skills.

I’d like to use this space for a conversation on blogging including tips, ideas, and questions. And as always, feel free to email me!


The Blogger's Bucket List

Passionista over at This is Dating (?) wrote a list of things bloggers should try to accomplish before “kicking the bucket.” Many of her favorite blogs had closed which prompted her to reflect on what she would like to accomplish if/when she decides to stop blogging.

However, I found her insights useful for growing as a blogger. Her list requires you to become more engaged and to appreciate your readers and fellow bloggers.  Here are here 10 goals:

1. Start or Join an online blogging community
2. Create and post at least one Vlog
3. Participate in at least one Blog Carnival and Blog Secret
4. Meet at least two bloggers in real life that you didn’t already know
5. Leave at least one meaningful comment on each blog you read
6. Win and give at least one Blog Award
7. Be a guest blogger
8. Create at least one contest or giveaway for your readers
9. Post at least one picture that you took yourself (they’re fun)
10. Experiment with more than one blog platform or buy your own domain name

I’ll add the following:

1. Highlight an organization or person you think is doing extraordinary work
2. Meet at least two readers you don’t already know
3. Invite someone to be a guest blogger
4. Do a series
5. Participate in or start a blog challenge

What would you add?


Take Your Blog to the Next Level by Going Offline

When it comes to social change, we often talk about how the conversation should start online and move offline to better mobilize people for action. What I have noticed though, is that acting offline is great for you as a blogger. You can increase readership, develop better content, and create a stronger network by stepping offline. The reasons for this are pretty simple:

Not everyone blogs: Whenever I go to a conference or event I am often outnumbered by people who don’t blog very often. They may have a facebook or myspace but that’s usually the extent of it. So focusing solely on internet communities leaves out people with great ideas who may not be comfortable blogging to the extent that I am.

And the ones who do blog you’re probably not connected to: When I went to the Brazen Careerist get together in August, there were so many bloggers that I didn’t know even though we were all part of the same online community. I saw potential collaborations, got new writing tips, and walked away with a wonderful new set of contacts.

You think differently when face-to-face: I feel more pressure to actually know what I’m talking about. Unlike online when you can take your time to respond and collect your thoughts, you don’t have that luxury in person. You’ve got 20 seconds to pitch your blog or your idea. And if someone approaches you with a bad idea there’s no clicking the small X at the top of the box. You’ve got to engage.

When you get offline you become more inclusive and open yourself to more criticism and insight which are necessary to move your blog forward.  Not to mention making friends and professional contacts which are always beneficial!


Why I Blog (Philosophical)

With my other blogging site on the verge of shutting down, I have come across many people who wonder what the big deal is; after all, it’s just the internet, aint it?

Well, quite frankly, I am an avid believer in the internet, blogging, and the power the two have had and continue to have on relationships, politics, and identity.

I became aware of the power of blogging when Hurricane Katrina hit. Local newspapers were wiped out and national papers had difficulty getting in. However, regular people with friends, family, or they themselves who lost everything in the floods got on the internet and told their stories. They were not hindered by stringent standards of journalism, political allies, or profit: they were motivated by pain and a desire to share their stories. I remember reading some one’s blog who managed to post pictures of their house after the hurricane; or someone who described the pain he felt when they realized their parents were gone. Emotional relief through blogging need not wait for financial resources. All you need is the internet.

And how can we forget the countless police brutality cases that have been brought to light by someone with a camera phone and access to the internet. Upload to YouTube and you suddenly have a national movement; a watchdog system that, again, is free from the political restraints of other organizations.

I see students who couldn’t care less for writing an essay suddenly have no problem writing about unfair teachers, painful homes and neighborhoods, first loves, lost loves, and other sentimental emotions in a passionate way. Blogs allow them the space to vent and reach out while simultaneously reading and writing more. Students won’t buy a newspaper but they will read an article online which often has a forum attached for questions and a space for people to blog and add more commentary.

I have been able to connect with organizations and people who have my same passion for youth change and advocacy. I can read up on Black history, find stats about domestic violence, and research how to start my own non profit and host of other topics online, then blog about it to share what I have found with others. Leaders are beginning to keep blogs as a way of not only sharing information but also of keeping in touch and giving people an outlet for expression and asking questions.

A dictator’s worse fear? The internet because anyone can get access and upload and share anything at any point. In this case, blogging and the internet are revolutionary tools.

Blogs and the internet have opened up the space for public debate, dialogue, and research for and by the people themselves. It has become empowering and inspiring. When people think of the internet they think of pedophiles, lonely internet daters, and silly teens on myspace. And rightfully so—lord knows the internet is also a haven for criminals. But what is wrong with reaching out? What is so wrong with using the internet to find people who you may not other wise meet? Of course you must be careful, but people seem to miss the point about the internet: it does not replace human interaction. If used correctly it can enhance it. Of course people will abuse it—but keep your guard up and continue to love the positive outcomes of the internet: a growing blogosphere and a growing sense of ownership.

Can you think of a more democratic tool?