I remember the precise day when I realized the power of blogging. It was September 5th 2005, a week after Hurricane Katrina hit. Local newspapers were wiped out and national papers had difficulty getting in. However, regular people with friends,…

I read a lot about how non-profits can incorporate social media into their marketing strategies. Most of it boils down to not being boring and writing in a way that your target audience can understand (i.e. no jargon!). What makes…