Category: social change

Shifting the lens on the millennial generation’s activism

Ami Dar, Executive Director of idealist.org, recently wrote about the language problem facing the social sector. Rather than acknowledging the full range of actions people take to make a difference, we often use limiting generic words to describe what we’re doing (think “I am going to serve.” Vs. “I am going to build a playground.”) … Read More »

What Nonprofits Can Teach Small Businesses on Groupon about Customer Retention

Groupon chose an interesting time to file for IPO: right in the midst of a debate on what value, if any, Groupon provides to businesses who participate in its deals. While businesses have reported several challenges—from being overwhelmed to major loss of profit—the biggest one is customer retention. Rather than fostering a larger stronger customer … Read More »