Five questions every social entrepreneur should ask before launching

YNPN-NYC

Last week the New York City chapter of  the Young Nonprofit Professionals Network (of which I am a board member) hosted a workshop on social entrepreneurship with Maritza Martinez, former Senior Associate of Fellows and Alumni at Echoing Green.  Echoing Green is a nonprofit that gives seed money to bold innovative idea for social change.  Some of their past fellows include Teach for America, Green for All, the Extraordinaries, and the J.U.I.C.E. Project and Maritza graciously shared her experience in selecting and supporting such spectacular ideas and people.

Five questions emerged that I think every social entrepreneur should ask themselves before launching:

1.  How well do you know your field? We’re often motivated to start a new organization because of a pressing  need we see in our communities not being met.  However, understanding the kinds of organizations that already exist gives you a better sense of what need there is for your organization.  Will you even need to launch a new organization?  Can you collaborate with an organization or be an “intra-preneur” within your own organization?

2.  Why you? While it is important to think about the people you serve, you have to take stock of what makes YOU capable of bringing this organization to life.  What are your strengths and weaknesses?  What skill sets do you need in partners to help your thrive?  What connections do you have?  What resources can you bring?  Finding gaps let’s you know where to focus your efforts.

To read the rest of the questions and to see Martiza’s full presentation visit the YNPN-NYC blog.  Be sure to leave a comment and if  you are in NYC become a member!


Stopping Unemployment in Rural Ohio and Starting a Movement for Rural America

A few months ago I attended the DoSomething.org awards show at the Apollo and was surprised to learn that Mark Rembert, a fellow graduate of my alma mater Haverford College, was a finalist for a $100,000 grant for his organization Energize Clinton County (If you like him, go vote for him!).  Energize Clinton County is a nonprofit that seeks to strengthen Clinton County, a small town in a rural part of Ohio that was devastated by the closure of the town’s largest employer.  I was excited when Mark offered to share his thoughts and experiences on social change, philanthropy, and supporting rural towns and found the interview to be incredibly rewarding.

Tell us about yourself:

As a person who loves places, its nearly impossible for to talk about who I am without talking about where I am. I am proud to say I live in my hometown of Wilmington, a small rural town in southwest Ohio. As a kid, Wilmington was a pretty ideal small town to grow up in. It provided a quiet and peaceful environment, I had good friends, I had fruitful experiences in school, and I generally enjoyed life. But after I graduated from Wilmington High School in 2003, I did what I was supposed to do: I left. I ended up leaving the mid-West for the East Coast, and spent about six years in and around Philadelphia attending Haverford College and living in West Philadelphia. I loved Philadelphia and learned a great deal and community and place while living there. But I ended up deciding that I want to try out a new place, so I enrolled in the Peace Corps to expand upon the training in economics that I had received at Haverford.

As I was awaiting to ship off to Ecuador to begin my service, I was drawn home by a crisis that had struck Wilmington. In May of 2008, DHL Express announced that it would be closing its US overnight shipping hub at the Wilmington Air Park, laying off the 8,000 people employed at the Wilmington facility. Realizing the magnitude of the economic shock of this decision, I decided to spend my time waiting to leave for the Peace Corps in Wilmington. I came home knowing that the town I would come back to after the Peace Corps would be completely different the town I grew up in. Within just a few weeks of returning home in August 2008, I began to realize that my calling to serve was not in Ecuador, it was in my own hometown.

Tell us about Energize Clinton County

Energize Clinton County is a non-profit community economic development organization that I co-founded with my childhood friend Taylor Stuckert. We have a pretty simple mission: we want to make our hometown a vibrant place in the world again, and we want to demonstrate a new vision of possibility for small towns and rural places across America. Working in a small town setting, we’ve adopted an approach which acknowledges the uniqueness of any community and works to strengthen the rootedness of communities.

Our efforts to facilitate change begin with assisting community organizations, institutions, or individuals to clearly visualize new opportunities through planning and design. As projects move from planning to action, we provide support in assembling the tools, knowledge, and resources required for bringing about sustainable changes that improve the economic, social, and environmental life in our community.

What motivated you to start this organization?

Although our community’s economic crisis played a major role in bringing Taylor and I home, we did not set out to create 8,000 jobs to replace those lost at the Air Park. Instead, we were inspired to get involved by the energy and creativity of our friends and neighbors that wanted to fight to preserve their home by inventing the community from the ground up with new ideas. We were particularly motivated by a problem that many of people who were excited and ready to get to work rebuilding the community lacked a way visualize and communicate their ideas so that action and resources could mobilize behind seizing new opportunities. With our backgrounds in communications and international development, we felt like we had an opportunity to provide some the tools needed by the community to realize a new vision for its future, and move it towards achieving its goals.

We are also motivated by a pressing need in our country to reinvent rural America. For decades, rural places have dealt with chronic economic and social challenges, and as a result continue to lose population and decline. Yet, we still hold the belief that small towns and rural places are not only important to preserve, but that in doing so they will be capable of greatly contributing to the new innovations and ideas that will help drive the country through the 21st Century.

What do you find most rewarding about your work?

Without a doubt, the best thing about doing the work we do in our own community is that we are the direct beneficiaries of our own successes. Service is so often framed in terms of sacrifice, or about the good feeling you get for helping other people. But for us, we’re actually the direct recipients of our work, which is pretty great. As the community improves, it actually improves the quality of our own daily lives.

Another especially rewarding aspect of our work is the creative opportunity it provides. There are no instruction manuals for revitalizing small towns, and when resources are scarce there is an every great demand on the creative design process. There is a lot of excitement around feeling like we are on the frontier of developing innovative solutions that can benefit small towns across the country.

What do you find most challenging? How do you work around those challenges?

One of our greatest challenges is overcoming the stereotypes of small towns. Having both lived on the East Coast for extended periods, we are keenly aware of the perceptions that small towns are backward, boring, culture-less places, where uneducated, non-worldly people live. If as a country we’re going to seriously work to revitalize rural areas, we have to first dispel the myth that places that attract people looking for a more humble, community focused lifestyle lack creativity, innovation, or a desirable quality life. We have experienced the exact opposite, and value greatly the innovation that we have seen take from and grow very quickly in tight-knit communities that are experienced in working together.

We are also greatly concerned by what we see as a systematic failure in addressing the serious economic and social challenges of rural areas.

Rural places are home 19 percent of the population, and 20 percent of America’s poor, yet rural places receive less than 7% of all grants distributed by the top 1,000 U.S. Foundations, less than 2% of all philanthropic grants made by Fortune 500 companies, and receive between $401 and $648 less per capita in Federal government funding than urban areas. Even more worrisome are policies that address rural poverty by moving the rural poor to urban areas instead of investing in small towns and providing them with tools to address poverty locally through community economic development.

If we are to preserve our country’s small towns and rural places, and address the serious social, economic, and health crises facing our rural communities, we must begin to change our perception, and begin re-investing in rural America.

What advice or resources do you have for young people wanting to launch social change organizations?

In our experience, the easiest way to create lasting change is to do it in your own community. When we started ECC, we did so with little experience in community development, and almost zero resources, so our success has not been the result of years of experience, or a wealth of resources at our disposal. The change we’ve created has been the result of our ability to mobilize our friends, families, and neighbors to make changes in the they live, work, and spend money in our community.

We encourage young people to look for inspiration in the things that make your community special: history, local culture and traditions, the natural landscape and environment, unique local businesses, or the power of neighbors coming together to make their community better. Tapping into the energy, experience, and knowledge of your community is the best starting point for getting an idea of the ground.

How can people support you or get involved?

We’re working to expanding our efforts to surrounding small towns in our region, and are always looking for resources to assist us in that effort. We’re currently raising $6,000 to hire a Co-Op from the planning department at University of Cincinnati for the fall quarter to assist in our community economic development planning efforts. If you would like to donate, you can do so here: http://bit.ly/donate-ecc

We’re also always looking for new ideas. If you live in a small town tell us about why you love it, and share your stories about innovative efforts that have improved the quality of life in your community.

The most important thing rural communities and small towns can do is share ideas, experiences, and what works. If you’re trying to get new ideas off the ground in your community, let us know how we can help.

You can share your ideas with us by e-mailing mytown@energizecc.com.


Want to Lead Your Own Social Change Project or Organization? Check Out the DoSomething.org Social Action Bootcamp

One of the requests I often get is for information about launching a nonprofit or social change project.  While I know of several resources for this type of endeavor, I am super excited that DoSomething.org, an organization that empowers young people to take action, has teamed up with Justgood.tv to live stream their Social Action Boot Camp from San Francisco!  Beyond watching the boot camp, you’ll be able to interact with participants and ask questions.  So here’s a great chance to get more information on being a social change agent for a cause you care about.

I’m sharing the live stream here and more details about the event are below.  I hope you find this useful!

Produced by Justgood.tv

Here is more information:

The Details:
When: June 19th (9am to 4:30pm PST; noon to 7:30pm EST)
What: How-to sessions on starting and running your own community action projects or social enterprises

Streaming Schedule:

9:00-9:30: Morning Address from Aria Finger, Do Something, COO
9:40-10:35: Branding and Marketing: How to find your voice and tell your story
10:45-11:40: Becoming a Leader: Team structure and leadership strategies
12:50-1:20: Do Something Youth Panel (Learn from 3 young people running their social change projects)
1:30-2:25: Partnerships: How to effectively partner with both for-profits and not-for-profits
2:35-3:30: Creating a Great Website: How to build a new site or improve your existing one
3:40-4:30: Interviews with young social leaders

Throughout the live webcast programming, there will be opportunities to ask questions to guests and speakers. Just sign on via Twitter or Facebook chat or tweet your remarks to @justgoodtv with #dscamp and our producer will place your questions or comments in queue.

Another post you might like: First Steps in Doing Good for High School and College Students


Social Change Rockstar: Crystal Yan

Next up in my “Social Change Rockstar” series is 17 year old Crystal Yan.  I was looking for young social entrepreneurs on twitter and happily came across her work.

Crystal describes herself as a Trilingual Chinese-American.  She’s a blogger, graphic designer, and Founder of Torque, Social Startup Summit, What’s Next, and EconForAll, a curriculum program that makes economics accessible to kids in grades K-12.   She is working on a ton of wonderful projects aimed at getting more young people involved in social change, including the book “What’s Next: 25 Big Ideas from Gen-Yers Under 25” inspired by Seth Godin’s What Matters Now.  This interview really shed light on her work and drive.  Enjoy!

Tell us about major projects you are working on and your inspiration?

Right now the major project I’m working on is What’s Next: 25 Big Ideas from Gen-Yers Under 25. It’s basically like TED talks in a book, but everyone writing for it is 25 and under. We’re curating a free ebook and a special print edition to benefit the favorite charities of our 25 contributors. If you’re a young innovator, you should write for us! If you’re a little more grown-up, you should suggest someone to us or back us on Kickstarter (so we can make the print edition happen)! We were inspired by Seth Godin’s What Matters Now.

I’m also trying to find sponsors to start the inaugural Social Startup Summit, a one-day social venture incubator (youth come in with vague ideas, and leave with a newly-founded service project and the action plan and resources to start it), recruiting high school students for a Gumball Capital microfinance youth leadership program, and working to mobilize 6000 students to raise $100,000 and eradicate polio worldwide by June 2010. I also do a bit of graphic design and consulting.

If you want to get involved in any of those, email me here: http://www.crystalcyan.com/contact-me.html

What challenges do you face as a young social entrepreneur?

In terms of legal issues, if I’m under 18 and I have to have a parent sign five million forms to go on a field trip for school, the same issue comes when I go to conferences and I have to wear the “don’t take a picture of me” sticker because they didn’t know there would be any under 18 attendees so they never sent out a photo release form. It’s a bummer, because things like that mean less free publicity for your causes, you know?

So from that I’ve learned to just make my own photo releases for those organizations so I can get that PR opportunity and hey, I learned a bit about law beyond watching Law and Order in the process. :)

What resources have been helpful to your success?

Finding mentors is vital to success. People are your greatest resources. They can offer you introductions, feedback, and camaraderie when you feel like your friends at school don’t “get” you. They can help you redefine success. When you feel like you totally messed up, they turn it around and show how a shortcoming can be a lesson learned.
How do you balance being a high school student and the many projects you are working on?

Interesting, I seem to get this question a lot. Funny story: last year, at least five of my friends signed my yearbook with: “My goodness, you must have snatched a Timeturner from Hermione or something.” I wish! :)

It’s tough, especially when you’re crazy enough to take 4 AP classes. I think it comes down to identifying what’s important to you. I love challenges in academics, so signing up for advanced classes made sense for me since I really like school. But I also love student organizations, working on creating leadership opportunities for other students, particularly in service and entrepreneurship education. And then I also love creating my own projects and going out to be a part of tech events in the Silicon Valley startup community, turning crazy scribbles on scraps of paper from 2am into scalable ideas is so exciting.

My little secret? These things often overlap. I worked with a teacher one year to create service-learning initiatives to blend academic work with service organizations, I bring in my connections from events I’ve gone to representing my projects back to school to speak at my student org. It’s this type of interdisciplinary approach to designing my lifestyle that helps me get stuff done and makes me proud to say the only time I pulled an all-nighter in my life thus far was in the 2nd grade (which was because I couldn’t sleep since I was scared about moving to a new school, not because I was overworked). No lie. :)

What advice do you have for other teens who want to be social entrepreneurs?

Beyond finding mentors, try to also mentor younger students. Find about five or so people you consider your cheerleaders: your parents, your teachers, your counselors. Then think about what they’ve done for you, how much you appreciate them. Let them know. Thank them. And then turn around and find five more people you want to share your insight with: your younger siblings, your friends a couple grades below you. By empowering other young social entrepreneurs, you can pay it forward and make sure your legacy of awesomeness continues.

You can find her: linkedin.com/in/crystaly or @crystalcy.

You can find a longer bio here: http://crystaly.wordpress.com/bio/


Encouraging People to Serve in the Public Sector: Meet Nicole Trinh

Continuing with my interviews with some of the leaders I met at the 80 Million Strong for Young American Jobs Summit, I am happy to feature Nicole Trinh, education and outreach inter at the U.S. Public Service Academy, a growing nonprofit that will “The U.S. Public Service Academy will be the civilian counterpart to the military service academies.”   I asked her to share information about her work and what she learned from the summit.  Enjoy!

Tell us about yourself

My name is Nicole Trinh and I am a graduate student at the LBJ School of Public Affairs at the University of Texas (UT). I also received my Bachelor’s degree from UT and it was there that I developed my passion for higher education and public service issues.

Tell us about your organization and your role in it

I serve as the Education & Outreach intern for the U.S. Public Service Academy. We’re a non-profit organization with the sole mission to get Congress to build a national service Academy. This Academy would serve as the civilian counterpart to the military academies—think of a civilian West Point. I’ve spent the summer reaching out to various foundations and organizations, but more importantly garnering support from notable leaders within the military and higher education.

Why did you participate in the 80 Million Strong Summit?

I thought the 80MS Summit would be a great avenue to meet some of the most accomplished and passionate individuals all across the country (and it was!). More specifically, it was a chance for me to be a part of a single coalition that would address the youth unemployment crisis in our nation while contributing to that effort on behalf of the Academy.

How do you believe you are bringing about social change?

I think, like many others, I am bringing about social change in an individual and collective capacity each day. The conversations—both formal and informal I have with people are small steps to spreading awareness of the many changes needed for our country. But more concretely, it’s the collective effort of organizations who are fighting for change on Capitol Hill that are most impactful. By influencing policy legislatively—climate to health care to education, that’s where the larger side of social change must happen.

Did you learn anything from the Summit that has helped you in your work?

I came into the Summit thinking that we were going to tackle the youth unemployment crisis and we did. However, I walked out realizing that we only touched the surface of it. It was both disheartening and motivating to learn just how many issues there were left to tackle and just how much change was needed for the future. I simply was inspired to continue pushing for a U.S. Public Service Academy!

If people want to help you or learn more about what you do, how can they help and get in touch?

There are so many ways to be a part of the Academy effort! I recommend people go to our website www.uspublicserviceacademy.org to learn more about what we’re doing. And of course, I’d be happy to speak to anyone about the initiative as well: trinh@uspublicserviceacademy.org or 202-712-9121.

What are some solutions to the youth unemployment crisis and how does your organization if at all, address this issue?

I honestly believe the youth unemployment crisis begins with our country’s investment in higher education. We need to ensure that our young people are better equipped with the hard and soft skills that are required of the 21st century workforce. More importantly, access is key to it all. We need to establish programs that allow young people to not only receive a quality education but also have opportunities that grant them work experience. The U.S. Public Service Academy would do both—give young people a chance to receive a free education while also serving their country as a civilian servant in the public sector.

What resources have been helpful in furthering the mission of your organization?

As displayed on our endorsements list, the support from various organizations, college leaders, military officers, and local/state officials have helped get our effort through Congress. It’s also been the persistence and passion of our volunteers all across the country that have truly made this a grassroots effort. We can always use more help though!

How do you balance going to school while working with this organization?

I committed myself full-time to the organization this summer but I hope to continue working for its cause as I finish up my graduate degree. It will definitely require a lot of time management and work efficiency but when you’re that passionate about something, anything is possible.

What advice would you give to a young person wanting to address youth unemployment?

I believe it’s very important to educate yourself on any issue before diving in. So my advice is to go out and not only research the factors of youth unemployment but also educate yourself on what organizations are doing about it. From there, find a couple solutions that you feel really strongly about, join the effort, and start moving!