We all have causes that we are passionate and knowledgeable about; the challenge is sharing what we know and love with others in a meaningful and beneficial way.  I have found the following two techniques incredibly helpful in developing a strong reputation and building relationships:

1.  Answer questions: Answering questions allows you to demonstrate your expertise while helping someone in need.  When answering questions try to include resources to back up your answers.  Here are also some great places to start where folks are looking for support and conversation:

• Brazen Careerist: A networking and online career center for young professionals in various fields.  There are groups that discuss specific issues such as nonprofit work.  Join a group related to your field and interests to start helping out.
• LinkedIn: A networking website that allows you to connect with people you know and more.  There are groups not only for specific interests but also for organizations.  I am part of Nonprofit Professionals and The Chronicle of Philanthropy.
• Quora: Quora is an open database of questions and answers.  Anything that folks are wondering about they can ask and spark a discussion using Quora.  The questions range from serious to fun so there is always something to learn and share. Hat tip to @shariyatweets for the reminder of this great resource!

2.  Comment on other blogs: Commenting on blogs is a great way to build your personal brand and your network. In addition to demonstrating your expertise, you can make connections with the author and other commenters.  When commenting on other blogs, be sure to stay on topic and ask a question or add a new perspective that moves the conversation forward.  To start, identify important blogs in your field.  You can search for nonprofit blogs and blogs related to your profession and cause on Alltop and Technorati.  You can also connect with bloggers listed on the Nonprofit Millennial Bloggers Alliance.

What’s key in these approaches is that you are focusing providing valuable information and support to other people.  In any attempt to build your own network and reputation, keep the needs of others in mind to ensure you are being helpful.

Additionally, by engaging in conversation you are also learning about what people in your field need which can inform how you choose to develop yourself professionally.  Is there a need that you can fulfill as a consultant?  Questions that might lead to a new blog post?  New ideas for your organization?  Only by talking with people do we truly understand our field and our role in it.

What other techniques have allowed you to build your brand and strengthen your network?

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